PAID MEDIA SPECIALIST |
I managed day-to-day paid activities on Facebook, TikTok, and Google Display. I also created and executed successful social media ad campaigns that boosted traffic, engagement, and conversions for THE ICONIC. Collaborating with the Paid Digital Manager & Paid Digital Lead, I contributed to shaping the channel’s strategic direction. To stay ahead, I constantly reviewed competitor intelligence and applied valuable insights in a testing environment. Engaging with Brand Partnerships teams and external brands, I actively drove business outcomes and revenue for THE ICONIC.
Althea Gopez 